Comprehensive product design & photography
Sixth.collective pt.2
For the second phase of the sixth.collective project, I managed the end-to-end creation of a custom apparel piece, bridging the gap between digital design and physical manufacturing. This comprehensive process began with designing the garment's exact cut and developing a series of graphic concepts. After finalizing the artwork for the front and back, I prepared detailed mockups and a complete tech pack for the sewing room. Once the physical product was manufactured, I directed and shot both a lifestyle lookbook session and clean product photography, delivering a cohesive visual package ready for social media, print, and e-commerce.
Tools: Lightroom, Photoshop
The foundation of the garment was a custom-designed cut tailored to the brand's aesthetic. I translated this physical vision into precise technical specifications and digital mockups, ensuring the manufacturer had a flawless blueprint to bring the exact t-shirt silhouette to life.
I explored multiple visual directions and drafted various graphic concepts for the apparel. After a rigorous selection process, we finalized a cohesive artwork that perfectly balances the brand's identity across the front and back of the tee.
To showcase the final manufactured piece in its natural environment, I organized and photographed a stylized lookbook session with a model. These dynamic lifestyle shots were specifically composed to capture the streetwear vibe, providing highly engaging content for social media and promotional campaigns.
Alongside the lifestyle imagery, I also captured crisp, detailed product shots. These clean packshots highlight the quality of the print, the fabric, and the custom cut, ensuring the product is presented professionally and accurately for online sales.
